Typography
Montserrat is the type face for the Priority Dispatch. Montserrat is a functional and contemporary geometric sans-serif typeface designed by designer Julieta Ulanovsky in 2011. It features a large x-height, short descenders, and wide apertures. The features in the typeface gives it high legibility even in small sizes. Monterrat has a large font family, consisting of many weights (from light to bold), a set of alternate characters, and support for the Cyrillic character set.
Montserrat Light
font-family: Montserrat;
font-style: italic;
font-weight: 300
Montserrat Regular
font-family: Montserrat;
font-style: italic;
font-weight: 400
Montserrat Medium
font-family: Montserrat;
font-style: italic;
font-weight: 500
Montserrat Light Italic
font-family: Montserrat;
font-style: normal;
font-weight: 300;
Montserrat Regular Italic
font-family: Montserrat;
font-style: normal;
font-weight: 400
Montserrat Medium Italic
font-family: Montserrat;
font-style: normal;
font-weight: 500
Montserrat SemiBold
font-family: Montserrat;
font-style: italic;
font-weight: 600
Montserrat Bold
font-family: Montserrat;
font-style: italic;
font-weight: 700
Montserrat SemiBold Italic
font-family: Montserrat;
font-style: normal;
font-weight: 600
Montserrat Bold Italic
font-family: Montserrat;
font-style: italic;
font-weight: 700
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TYPOGRAPHIC STYLES
Web /Digital Sizes
H1
size / line-height
48px/44px
case
ALL CAPS
weight
600 - Semibold
default color
#232C64
relative size
3REM
H2
size / line-height
30px/32px
case
ALL CAPS
weight
600 - Semibold
default color
#232C64
relative size
1.875REM
H3
size / line-height
21px/28px
case
Sentence
weight
600 - Semibold
default color
#232C64
relative size
1.5REM
H4
size / line-height
18px/20px
case
Sentence
weight
600 - Semibold
default color
#232C64
relative size
1.125REM
H5
size / line-height
16px/18px
case
Sentence
weight
600 - Semibold
default color
#232C64
relative size
1REM
H6
size / line-height
16px/16px
case
Sentence
weight
500 - Medium
default color
#232C64
relative size
1REM
Subtitle 1
size / line-height
16px/16px
case
Sentence
weight
400 - Regular
default color
#232C64
relative size
1REM
Subtitle 2
size / line-height
14px/16px
case
Sentence
weight
600 - Semibold
default color
#232C64
relative size
0.875REM
BODY
size / line-height
16px/24px
case
Sentence
weight
400 - Regular
default color
#232C64
relative size
1REM
Body 2
size / line-height
14px/28px
case
Sentence
weight
400 - Regular
default color
#232C64
relative size
0.875REM
Button
size / line-height
24px/24px
case
Sentence
weight
700 - Bold
default color
#232C64
relative size
1.5REM
Captions
size / line-height
12px/16px
case
Sentence
weight
400 - Regular
default color
#232C64
relative size
.75REM
OVERLINE
size / line-height
14px/16px
case
Sentence
weight
400 - Regular
default color
#232C64
relative size
0.875REM
Strong
size / line-height
16px/28px
case
Sentence
weight
600 - Semibold
default color
#232C64
relative size
1REM
Print Sizes
H1
size / line-height
30PT/44PT
case
ALL CAPS
weight
400 - Semibold
default color
#232C64
relative size
3REM
H2
size / line-height
18.75PT/32PT
case
ALL CAPS
weight
500 - Medium
default color
#232C64
relative size
1.875REM
H3
size / line-height
15px/28PT
case
Sentence
weight
600 - Semibold
default color
#232C64
relative size
1.5REM
H4
size / line-height
12.5px/20PT
case
Sentence
weight
700 - Bold
default color
#232C64
relative size
1.125REM
H5
size / line-height
10px/19PT
case
Sentence
weight
600 - Semibold
default color
#232C64
relative size
1REM
H6
size / line-height
10PT/16PT
case
Sentence
weight
500 - Medium
default color
#232C64
relative size
1REM
BODY
size / line-height
16PT/28PT
case
Sentence
weight
400 - Regular
default color
#232C64
relative size
1REM
H1 MULTI-LINE HEADER LOREM IPSUM DOLOR SIT AMET, CONSECTETUR
H3 multiline header Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor
H2 MULTI-LINE HEADER LOREM IPSUM DOLOR SIT AMET, CONSECTETUR ADIPISCING ELIT, SED DO EIUSMOD TEMPOR
H4 multiline header Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod
H3 multiline header Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do
H5 multiline header Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor
H4 MULTI-LINE HEADER LOREM IPSUM DOLOR SIT AMET,
Subtitle 1 multiline header Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do
Subtitle 2 Multiline Header
Lorem ipsum dolor sit amet,
Body copy Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Bibendum est ultirices integer quis. laculis urna id volutpat lacus laoreet. Mauris vitae ultircies leo integer malesuada. Ac odio tempor orci dapibus ultrices in. Egestas diam in arcu cursus euisimod. Dictum fusce ut placerat orci nulla. Tincidunt ornare.
Body copy 2 Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Bibendum est ultirices integer quis. laculis urna id volutpat lacus laoreet. Mauris vitae ultircies leo integer malesuada. Ac odio tempor orci dapibus ultrices in. Egestas diam in arcu cursus euisimod. Dictum fusce ut placerat orci nulla. Tincidunt ornare.
OVERLINE LOREM IPSUM DOLOR SIT AMET,
H4 MULTILINE HEADER
LOREM IPSUM DOLOR SIT
OVERLINE | LOREM | IPSUM DOLOR SIT
H1 MULTI-LINE
HEADER
Body copy Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Bibendum est ultirices integer quis. laculis urna id volutpat lacus laoreet. Mauris vitae ultircies leo integer malesuada. Ac odio tempor orci dapibus ultrices in. Egestas diam in arcu cursus euisimod. Dictum fusce ut placerat orci nulla. Tincidunt ornare.
OVERLINE | LOREM | IPSUM DOLOR SIT
H1 MULTI-LINE HEADER LOREM IPSUM DOLOR SIT AMET, CONSECTETUR
H5 MULTILINE HEADER LOREM IPSUM DOLOR SIT AMET, CONSECTETUR ADIPISCING ELIT, SED DO EIUSMOD TEMPOR
Body copy Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Bibendum est ultirices integer quis. laculis urna id volutpat lacus laoreet. Mauris vitae ultircies leo integer malesuada. Ac odio tempor orci dapibus ultrices in. Egestas diam in arcu cursus euisimod. Dictum fusce ut placerat orci nulla. Tincidunt ornare massa eget egestas purus viverra acumsan ni nisl. Tempor id eu nisl nunc mi ipsum faucibus. Fusce id velit ut tortor pretium. Mauris vitae ultricies leo integer melesuada. Ac odio tempor orci
H3 MULTI-LINE HEADER LOREM
IPSUM DOLOR SIT AMET,
H6 multiline header
lorem ipsum dolor sit
Body copy Lorem upsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et edolore magna aliqua. Bibendum est ultricies integer quis. laculis urna id volutpat lacus laoreet. Mauris vitae ultricies leo integer malesuada. Ac odio tempor orci dapibus ultricies in. Egestas diam in arcu cursus euismod. Dictum fusce ut placerat orci nulla. Tincidunt ornare massa eget egestas purur viverra accumsan in nisl. Tempor id eu nisl nunc mi ipsum faucibus. Fusce id velit ut totor pretium. Mauris vitae ultrices leo integer malesuada. Ac odio tempor orci dapibus ultrices in.
OVERLINE | LOREM | IPSUM DOLOR SIT
H4 MULTI-LINE HEADER LOREM
IPSUM DOLOR SIT AMET,
Body copy Lorem upsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et edolore magna aliqua. Bibendum est ultricies integer quis. laculis urna id volutpat lacus laoreet. Mauris vitae ultricies leo integer malesuada. Ac odio tempor orci dapibus ultricies in. Egestas diam in arcu cursus euismod. Dictum fusce ut placerat orci nulla. Tincidunt ornare massa eget egestas purur viverra accumsan in nisl. Tempor id eu nisl nunc mi ipsum faucibus. Fusce id velit ut totor pretium. Mauris vitae ultrices leo integer malesuada. Ac odio tempor orci.
Type Color
Type color should be carefully considered, with legibility and accessbility as paramount concerns. Keep type color neutral in running text. Use primary blue for primary actions.
Background Color: #ffffff
Body copy
Body copy
Body copy
Fail for 17pt and below
Text Color : #FFFFFF
Text Color : #00AAFF
Text Color : #232C64
Text Color : #E81C2D
Text Color : #FFC600
TEXT
TEXT
TEXT
TEXT
TEXT
TEXT
TEXT
TEXT
TEXT
TEXT
TEXT
TEXT
TEXT
TEXT
TEXT
TEXT
TEXT
TEXT
TEXT
TEXT
TEXT
TEXT
TEXT
TEXT
TEXT
TEXT
TEXT
TEXT
TEXT
TEXT
TEXT
TEXT
TEXT
TEXT
TEXT
TEXT
TEXT
TEXT
TEXT
TEXT
TEXT
TEXT
TEXT
TEXT
TEXT
TEXT
TEXT
TEXT
TEXT
TEXT
LANGUAGE SUPPORT
Montserrat
Montserrat is the primary typeface. Montserrat supports 564 languages including Afrikaans, Albanian, Alsatian, Azerbaijani, Basque, Belrusian, Bosnia, Breton, Bulgarian, Catalan, Cebuano, Corsican, Croatian, Czech, Danish, Dutch, English, Faroese, Fijian, Filipino, Finnish, French, Frisian, Fuiulian, Galician, German, Greek, Hungarian, Icelandic, Indonesian, Irish, Italian, Kazakh, Kurdish, Kygyz, Latvian, Lithuanian, Luxemboureois, Malagasy, Malay, Maltese, Norwegian, Oromo, Polish, Portuguese, Romanian, Russian, Sardinian, Scots Gaelic, Servian, Slovak, Slovene, Spanish, Swahili, Swedish, Tagalog, Turkish, Turkmen, Ukranian, Uzbek, Welsh, and Zulu.
Open Sans
Where Montserrat is not available use the Open Sans as the secondary typeface. Open Sans supports 315 languages including Albanian, Azebaijiani (Cyrillic), Basque, Belarusian, Bosnian, Breton, Bulgarian, Catalan, Cebuano, Corsican, Croatian, Czech, Danish, Dutch, English, Faroese, Fijian, Filipino, Finnish, French, Friulian, German, Haitian Creole, Hebrew, Hungarian, Isceladic, Indonesian, Irish, Italian, Kazakh, Kurdish, Kyrgyz, Latvian, Lithuanian, Macedonian, Malay, Maori, Modern GReek, Mongolian, Navajo, Oromo, Polish, Portuguese, Romanian, Rissian, Scottish Gaelic, Serbian, Slovak, Slovenian, Spanish, Swahili, Swedish, Tahitian, Turkish, Turkmen, Cyrillic, Uzbek, Vietnames, Welsh, and Zulu
TRACKING
Our typefaces requires space to breach comfortable within text and headlines. It's lighter in appearance and is more legible when spaced appropriately.
This is comfortable
This is uncomfortable
This is too comfortable
JUSTIFICATON RULES
FLUSH LEFT / ALIGN LEFT
Flush left creates strong alignments for the eye to follow, aiding readability, and organization, It is our standard for all typography across Priority Dispatch because it is functional, modern, timeless, and the most effective in information design and legibility.
Priority Dispatch pioneered giving medical instructions over the phone and have 150 patents to prove it. YOU are the reason we've never slowed down. Every emergency call is different, and it's your job to make sure the right response is sent - every time.
FLUSH RIGHT / ALIGN RIGHT
Flush left creates strong alignments for the eye to follow, aiding readability, and organization, It is our standard for all typography across Priority Dispatch because it is functional, modern, timeless, and the most effective in information design and legibility.
FLUSH RIGHT
Priority Dispatch pioneered giving medical instructions over the phone and have 150 patents to prove it. YOU are the reason we've never slowed down. Every emergency call is different, and it's your job to make sure the right response is sent - every time.
Do not use fliush right or align right for copy/text.
FLUSH RIGHT
Priority Dispatch
Flush/right/align right can be used in rare occasions where copy/text is only two or three words. Or in cases where the languages is all flush right/aligned right.
CENTER ALIGN
Flush left creates strong alignments for the eye to follow, aiding readability, and organization, It is our standard for all typography across Priority Dispatch because it is functional, modern, timeless, and the most effective in information design and legibility.
CENTER ALIGN
Priority Dispatch pioneered giving medical instructions over the phone and have 150 patents to prove it. YOU are the reason we've never slowed down. Every emergency call is different, and it's your job to make sure the right response is sent - every time.
Do not use center align for copy text/text. It breaks the readers tracking and is more difficult to read.
CENTER ALIGN
Priority Dispatch
Center align can be used in rare occasions where copy/text is only two or three words.
JUSTIFY / FULL JUSTIFIED
Flush left creates strong alignments for the eye to follow, aiding readability, and organization, It is our standard for all typography across Priority Dispatch because it is functional, modern, timeless, and the most effective in information design and legibility.
FULL JUSTIFIED
Priority Dispatch pioneered giving medical instructions over the phone and have 150 patents to prove it. YOU are the reason we've never slowed down. Every emergency call is different, and it's your job to make sure the right response is sent - every time.
Never use full justified for copy/text.
RAGS, ORPHANS, AND WIDOWS
Always looks for opportunities to create improved rags, or ragged edges on the right margin. Watch out for orpgans and widows and adjust line lengths with a writer to solve awkward breaks which can affect reading quality.
EVEN RAG
Priority Dispatch pioneered giving medical instructions over the phone and have 150 patents to prove it. YOU are the reason we've never slowed down. Every emergency call is different, and it's your job to make sure the right response is sent - every time.
Always create an even or even ending line-length for each line of the text block.
UNEVEN RAG
Priority Dispatch pioneered giving medical
instructions over the phone and have 150 patents to prove it. YOU are the reason we've never slowed down.
Every emergency call is different, and it's your
job to make sure the right response
is sent - every time.
Do not create an uneven or with drastically different line-lengths for each line of the text block.
WIDOW
Priority Dispatch pioneered giving medical
instructions over the phone and have 150 patents to prove it. YOU are the reason we've never slowed down.
Every emergency call is different, and it's your
job to make sure the right response is sent - every
time.
Do not leave one or two words on a line by itself.
ORPHAN
We pioneered giving medical instructions over the phone and have 150 patents to prove it. YOU are the reason we've never slowed down. Every emergency call is different, and it's your job to make sure the right response is
sent-every time. You're responsible to maintain a high standard of service across your agency with every call. Impossible? Not with the right tools. Your peers found solutions with the Priority Dispatch System and we're here for
you, too.
You want to trust from your community and respect from your first responders. How will you get there? Your fellow communication centers leaders started where you are now and we helped them succeed.
Do not leave a line of a text block by itself.
LINE LENGTH
Line length is based on character or word count per line and is determined by the amount of copy being used. It's important not to create long lines of text for a reader. Short and efficient line lenghts are easier to read.
Stacked Headlines
Stacked headlines into two or even three lines versus keeping them in one long line. This healps create a compact reading unit for the headline, and can help control or avoid widows.
MEDICAL PRIORITY DISPATCH SYSTEM
Always evenly stack multi-line headlines.
MEDICAL PRIORITY DISPATCH SYSTEM
Do not unevenly stack multi-line headlines.