Typography

Montserrat is the type face for the Priority Dispatch. Montserrat is a functional and contemporary geometric sans-serif typeface designed by designer Julieta Ulanovsky in 2011. It features a large x-height, short descenders, and wide apertures. The features in the typeface gives it high legibility even in small sizes. Monterrat has a large font family, consisting of many weights (from light to bold), a set of alternate characters, and support for the Cyrillic character set.

Montserrat Light

font-family: Montserrat;

font-style: italic;

font-weight: 300

Montserrat Regular

font-family: Montserrat;

font-style: italic;

font-weight: 400

Montserrat Medium

font-family: Montserrat;

font-style: italic;

font-weight: 500

Montserrat Light Italic

font-family: Montserrat;

font-style: normal;

font-weight: 300;

Montserrat Regular Italic

font-family: Montserrat;

font-style: normal;

font-weight: 400

Montserrat Medium Italic

font-family: Montserrat;

font-style: normal;

font-weight: 500

Montserrat SemiBold

font-family: Montserrat;

font-style: italic;

font-weight: 600

Montserrat Bold

font-family: Montserrat;

font-style: italic;

font-weight: 700

Montserrat SemiBold Italic

font-family: Montserrat;

font-style: normal;

font-weight: 600

Montserrat Bold Italic

font-family: Montserrat;

font-style: italic;

font-weight: 700

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TYPOGRAPHIC STYLES

Web /Digital Sizes

H1

size / line-height

48px/44px

case

ALL CAPS

weight

600 - Semibold

default color

#232C64

relative size

3REM

H2

size / line-height

30px/32px

case

ALL CAPS

weight

600 - Semibold

default color

#232C64

relative size

1.875REM

H3

size / line-height

21px/28px

case

Sentence

weight

600 - Semibold

default color

#232C64

relative size

1.5REM

H4

size / line-height

18px/20px

case

Sentence

weight

600 - Semibold

default color

#232C64

relative size

1.125REM

H5

size / line-height

16px/18px

case

Sentence

weight

600 - Semibold

default color

#232C64

relative size

1REM

H6

size / line-height

16px/16px

case

Sentence

weight

500 - Medium

default color

#232C64

relative size

1REM

Subtitle 1

size / line-height

16px/16px

case

Sentence

weight

400 - Regular

default color

#232C64

relative size

1REM

Subtitle 2

size / line-height

14px/16px

case

Sentence

weight

600 - Semibold

default color

#232C64

relative size

0.875REM

BODY

size / line-height

16px/24px

case

Sentence

weight

400 - Regular

default color

#232C64

relative size

1REM

Body 2

size / line-height

14px/28px

case

Sentence

weight

400 - Regular

default color

#232C64

relative size

0.875REM

Button

size / line-height

24px/24px

case

Sentence

weight

700 - Bold

default color

#232C64

relative size

1.5REM

Captions

size / line-height

12px/16px

case

Sentence

weight

400 - Regular

default color

#232C64

relative size

.75REM

OVERLINE

size / line-height

14px/16px

case

Sentence

weight

400 - Regular

default color

#232C64

relative size

0.875REM

Strong

size / line-height

16px/28px

case

Sentence

weight

600 - Semibold

default color

#232C64

relative size

1REM

Print Sizes

H1

size / line-height

30PT/44PT

case

ALL CAPS

weight

400 - Semibold

default color

#232C64

relative size

3REM

H2

size / line-height

18.75PT/32PT

case

ALL CAPS

weight

500 - Medium

default color

#232C64

relative size

1.875REM

H3

size / line-height

15px/28PT

case

Sentence

weight

600 - Semibold

default color

#232C64

relative size

1.5REM

H4

size / line-height

12.5px/20PT

case

Sentence

weight

700 - Bold

default color

#232C64

relative size

1.125REM

H5

size / line-height

10px/19PT

case

Sentence

weight

600 - Semibold

default color

#232C64

relative size

1REM

H6

size / line-height

10PT/16PT

case

Sentence

weight

500 - Medium

default color

#232C64

relative size

1REM

BODY

size / line-height

16PT/28PT

case

Sentence

weight

400 - Regular

default color

#232C64

relative size

1REM

H1 MULTI-LINE HEADER LOREM IPSUM DOLOR SIT AMET, CONSECTETUR

H3 multiline header Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor

H2 MULTI-LINE HEADER LOREM IPSUM DOLOR SIT AMET, CONSECTETUR ADIPISCING ELIT, SED DO EIUSMOD TEMPOR

H4 multiline header Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod

H3 multiline header Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do

H5 multiline header Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor

H4 MULTI-LINE HEADER LOREM IPSUM DOLOR SIT AMET,

Subtitle 1 multiline header Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do

Subtitle 2 Multiline Header
Lorem ipsum dolor sit amet,

Body copy Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Bibendum est ultirices integer quis. laculis urna id volutpat lacus laoreet. Mauris vitae ultircies leo integer malesuada. Ac odio tempor orci dapibus ultrices in. Egestas diam in arcu cursus euisimod. Dictum fusce ut placerat orci nulla. Tincidunt ornare.

Body copy 2 Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Bibendum est ultirices integer quis. laculis urna id volutpat lacus laoreet. Mauris vitae ultircies leo integer malesuada. Ac odio tempor orci dapibus ultrices in. Egestas diam in arcu cursus euisimod. Dictum fusce ut placerat orci nulla. Tincidunt ornare.

placeholder image
Captions Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed do eiusmod

OVERLINE LOREM IPSUM DOLOR SIT AMET,

H4 MULTILINE HEADER
LOREM IPSUM DOLOR SIT

OVERLINE | LOREM | IPSUM DOLOR SIT

H1 MULTI-LINE
HEADER

Body copy Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Bibendum est ultirices integer quis. laculis urna id volutpat lacus laoreet. Mauris vitae ultircies leo integer malesuada. Ac odio tempor orci dapibus ultrices in. Egestas diam in arcu cursus euisimod. Dictum fusce ut placerat orci nulla. Tincidunt ornare.

OVERLINE | LOREM | IPSUM DOLOR SIT

H1 MULTI-LINE HEADER LOREM IPSUM DOLOR SIT AMET, CONSECTETUR

H5 MULTILINE HEADER LOREM IPSUM DOLOR SIT AMET, CONSECTETUR ADIPISCING ELIT, SED DO EIUSMOD TEMPOR

Body copy Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Bibendum est ultirices integer quis. laculis urna id volutpat lacus laoreet. Mauris vitae ultircies leo integer malesuada. Ac odio tempor orci dapibus ultrices in. Egestas diam in arcu cursus euisimod. Dictum fusce ut placerat orci nulla. Tincidunt ornare massa eget egestas purus viverra acumsan ni nisl. Tempor id eu nisl nunc mi ipsum faucibus. Fusce id velit ut tortor pretium. Mauris vitae ultricies leo integer melesuada. Ac odio tempor orci

placeholder image
Captions Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed do eiusmod

H3 MULTI-LINE HEADER LOREM
IPSUM DOLOR SIT AMET,

H6 multiline header
lorem ipsum dolor sit

Body copy Lorem upsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et edolore magna aliqua. Bibendum est ultricies integer quis. laculis urna id volutpat lacus laoreet. Mauris vitae ultricies leo integer malesuada. Ac odio tempor orci dapibus ultricies in. Egestas diam in arcu cursus euismod. Dictum fusce ut placerat orci nulla. Tincidunt ornare massa eget egestas purur viverra accumsan in nisl. Tempor id eu nisl nunc mi ipsum faucibus. Fusce id velit ut totor pretium. Mauris vitae ultrices leo integer malesuada. Ac odio tempor orci dapibus ultrices in.

OVERLINE | LOREM | IPSUM DOLOR SIT

H4 MULTI-LINE HEADER LOREM
IPSUM DOLOR SIT AMET,

Body copy Lorem upsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et edolore magna aliqua. Bibendum est ultricies integer quis. laculis urna id volutpat lacus laoreet. Mauris vitae ultricies leo integer malesuada. Ac odio tempor orci dapibus ultricies in. Egestas diam in arcu cursus euismod. Dictum fusce ut placerat orci nulla. Tincidunt ornare massa eget egestas purur viverra accumsan in nisl. Tempor id eu nisl nunc mi ipsum faucibus. Fusce id velit ut totor pretium. Mauris vitae ultrices leo integer malesuada. Ac odio tempor orci.

Type Color

Type color should be carefully considered, with legibility and accessbility as paramount concerns. Keep type color neutral in running text. Use primary blue for primary actions.

Background Color: #ffffff

Body copy

Body copy

Body copy

Fail for 17pt and below

TEXT

TEXT

TEXT

TEXT

TEXT

TEXT

TEXT

TEXT

TEXT

TEXT

TEXT

TEXT

TEXT

TEXT

TEXT

TEXT

TEXT

TEXT

TEXT

TEXT

TEXT

TEXT

TEXT

TEXT

TEXT

TEXT

TEXT

TEXT

TEXT

TEXT

TEXT

TEXT

TEXT

TEXT

TEXT

TEXT

TEXT

TEXT

TEXT

TEXT

TEXT

TEXT

TEXT

TEXT

TEXT

TEXT

TEXT

TEXT

TEXT

TEXT

LANGUAGE SUPPORT

Montserrat

Montserrat is the primary typeface. Montserrat supports 564 languages including Afrikaans, Albanian, Alsatian, Azerbaijani, Basque, Belrusian, Bosnia, Breton, Bulgarian, Catalan, Cebuano, Corsican, Croatian, Czech, Danish, Dutch, English, Faroese, Fijian, Filipino, Finnish, French, Frisian, Fuiulian, Galician, German, Greek, Hungarian, Icelandic, Indonesian, Irish, Italian, Kazakh, Kurdish, Kygyz, Latvian, Lithuanian, Luxemboureois, Malagasy, Malay, Maltese, Norwegian, Oromo, Polish, Portuguese, Romanian, Russian, Sardinian, Scots Gaelic, Servian, Slovak, Slovene, Spanish, Swahili, Swedish, Tagalog, Turkish, Turkmen, Ukranian, Uzbek, Welsh, and Zulu.

Open Sans

Where Montserrat is not available use the Open Sans as the secondary typeface. Open Sans supports 315 languages including Albanian, Azebaijiani (Cyrillic), Basque, Belarusian, Bosnian, Breton, Bulgarian, Catalan, Cebuano, Corsican, Croatian, Czech, Danish, Dutch, English, Faroese, Fijian, Filipino, Finnish, French, Friulian, German, Haitian Creole, Hebrew, Hungarian, Isceladic, Indonesian, Irish, Italian, Kazakh, Kurdish, Kyrgyz, Latvian, Lithuanian, Macedonian, Malay, Maori, Modern GReek, Mongolian, Navajo, Oromo, Polish, Portuguese, Romanian, Rissian, Scottish Gaelic, Serbian, Slovak, Slovenian, Spanish, Swahili, Swedish, Tahitian, Turkish, Turkmen, Cyrillic, Uzbek, Vietnames, Welsh, and Zulu

TRACKING

Our typefaces requires space to breach comfortable within text and headlines. It's lighter in appearance and is more legible when spaced appropriately.

This is comfortable

This is uncomfortable

This is too comfortable

JUSTIFICATON RULES

FLUSH LEFT / ALIGN LEFT

Flush left creates strong alignments for the eye to follow, aiding readability, and organization, It is our standard for all typography across Priority Dispatch because it is functional, modern, timeless, and the most effective in information design and legibility.

Priority Dispatch pioneered giving medical instructions over the phone and have 150 patents to prove it. YOU are the reason we've never slowed down. Every emergency call is different, and it's your job to make sure the right response is sent - every time.

FLUSH RIGHT / ALIGN RIGHT

Flush left creates strong alignments for the eye to follow, aiding readability, and organization, It is our standard for all typography across Priority Dispatch because it is functional, modern, timeless, and the most effective in information design and legibility.

FLUSH RIGHT

Priority Dispatch pioneered giving medical instructions over the phone and have 150 patents to prove it. YOU are the reason we've never slowed down. Every emergency call is different, and it's your job to make sure the right response is sent - every time.

Do not use fliush right or align right for copy/text.

FLUSH RIGHT

Priority Dispatch

Flush/right/align right can be used in rare occasions where copy/text is only two or three words. Or in cases where the languages is all flush right/aligned right.

CENTER ALIGN

Flush left creates strong alignments for the eye to follow, aiding readability, and organization, It is our standard for all typography across Priority Dispatch because it is functional, modern, timeless, and the most effective in information design and legibility.

CENTER ALIGN

Priority Dispatch pioneered giving medical instructions over the phone and have 150 patents to prove it. YOU are the reason we've never slowed down. Every emergency call is different, and it's your job to make sure the right response is sent - every time.

Do not use center align for copy text/text. It breaks the readers tracking and is more difficult to read.

CENTER ALIGN

Priority Dispatch

Center align can be used in rare occasions where copy/text is only two or three words.

JUSTIFY / FULL JUSTIFIED

Flush left creates strong alignments for the eye to follow, aiding readability, and organization, It is our standard for all typography across Priority Dispatch because it is functional, modern, timeless, and the most effective in information design and legibility.

FULL JUSTIFIED

Priority Dispatch pioneered giving medical instructions over the phone and have 150 patents to prove it. YOU are the reason we've never slowed down. Every emergency call is different, and it's your job to make sure the right response is sent - every time.

Never use full justified for copy/text.

RAGS, ORPHANS, AND WIDOWS

Always looks for opportunities to create improved rags, or ragged edges on the right margin. Watch out for orpgans and widows and adjust line lengths with a writer to solve awkward breaks which can affect reading quality.

EVEN RAG

Priority Dispatch pioneered giving medical instructions over the phone and have 150 patents to prove it. YOU are the reason we've never slowed down. Every emergency call is different, and it's your job to make sure the right response is sent - every time.

Always create an even or even ending line-length for each line of the text block.

UNEVEN RAG

Priority Dispatch pioneered giving medical
instructions over the phone and have 150 patents to prove it. YOU are the reason we've never slowed down.
Every emergency call is different, and it's your
job to make sure the right response
is sent - every time.

Do not create an uneven or with drastically different line-lengths for each line of the text block.

WIDOW

Priority Dispatch pioneered giving medical
instructions over the phone and have 150 patents to prove it. YOU are the reason we've never slowed down.
Every emergency call is different, and it's your
job to make sure the right response is sent - every
time.

Do not leave one or two words on a line by itself.

ORPHAN

We pioneered giving medical instructions over the phone and have 150 patents to prove it. YOU are the reason we've never slowed down. Every emergency call is different, and it's your job to make sure the right response is

sent-every time. You're responsible to maintain a high standard of service across your agency with every call. Impossible? Not with the right tools. Your peers found solutions with the Priority Dispatch System and we're here for

you, too.
You want to trust from your community and respect from your first responders. How will you get there? Your fellow communication centers leaders started where you are now and we helped them succeed.

Do not leave a line of a text block by itself.

LINE LENGTH

Line length is based on character or word count per line and is determined by the amount of copy being used. It's important not to create long lines of text for a reader. Short and efficient line lenghts are easier to read.

placeholder image
Always have a line-length between 25 and 80 characters in lenght. Do not text with line-lengths shoirter than 24 not longer than 80 characters.

Stacked Headlines

Stacked headlines into two or even three lines versus keeping them in one long line. This healps create a compact reading unit for the headline, and can help control or avoid widows.

MEDICAL PRIORITY DISPATCH SYSTEM

Always evenly stack multi-line headlines.

MEDICAL PRIORITY DISPATCH SYSTEM

Do not unevenly stack multi-line headlines.